Associate Director, Alt Site Marketing
Becton Dickinson NA

Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

RESPONSIBILITIES

The Associate Director, Alt Site Marketing reports into the Sr. Director, US Region Strategic Marketing and is responsible for the development and execution of a US Region (USR) strategy for non-acute, alternate site care settings (Alt Site) across all applicable USR Business Units (BUs). The position will work in close partnership with the Strategic Customer Group (SCG), BU Marketing teams, and our collective USR Marketing functions to ensure short and long-term growth objectives.

This role will partner on the development, activation, and execution of a comprehensive Alt Site commercial strategy, and ensure respective BUs are positioned to meet customer needs in the space. This role will have initial focus on Enterprise account activation within several key Alt Site segments and will also be responsible for cross-BU account activation across other next level accounts spanning multiple BUs. Further, they will be responsible for developing a multi-year strategy which includes USR portfolio and product strategy requirements. This role includes the following responsibilities:

• Acts as USR Marketing leader for Alt Site segments and customers, collaborating with SCG & BU Marketing Leadership to coordinate region-wide initiatives and drive execution
• Creates multi-business unit strategy resulting in clear value offer and commercial strategy to accelerate category position gains in Alt Site segments. Strategy work includes Alt Site sub-market selection/prioritization, key account targeting, portfolio & product strategy, pricing strategy, channel/distributor strategy and go-to-market support (e.g. customer communications) in collaboration within and across business units. Delivered cross-portfolio offer must leverage BD's scale and breadth of portfolio
• Develops business case in conjunction with BUs to create new line extensions/SKUs/kits specifically serving Alternate Site markets (as needed)
• Partners with USR Sales and cross-BU marketing leadership in strategy development, offer development and growth strategy execution.
• Sets USR revenue growth and market share goals and aligns on cross-BU growth objectives. Reports on performance and accountable for USR results.
• Drives Annual Strategic Review (ASR) plan as well as annual business plan including financial submissions.
• Ensures focus on revenue growth, margin improvement and other related priority measures as requested by leadership. Responsible for quarterly and annual financial performance to plan.
• Meets regularly with key customers and distributors to ensure awareness of relevant trends and related events in the healthcare industry. Work closely with key functions and leadership teams to pursue those opportunities for growth or better performance.
• Manages and optimize discretionary spend to achieve business goals and objectives.
• Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.
• Is agile and perform other related duties as assigned by the Sr. Director, US Region Strategic Marketing
• Flexibility to travel within US to other BD locations and customer sites up to 25% of the time.

EDUCATION/EXPERIENCE:

• BS/BA in Business, Life Sciences, or a closely related discipline. MBA desirable.
• A minimum of 5 years of relevant Marketing experience in medical device and/or Life Science market is required with demonstrated success in strategic planning and a bias towards commercial impact.
• A minimum of 3 years of relevant Sales experience in medical device and/or Life Science market (preferred)
• A minimum of 3 years of Marketing Management; leading others in Marketing (preferred)
• A minimum of 3 years of experience leading teams (preferred).
• Track record of achievement in delivering large and/or multiple projects and influencing business outcomes.
• Demonstrated ability to develop and implement commercial strategies, and convert these into tactical marketing plans, delivering results.
• Solid business acumen and knowledge of clinical and/or laboratory market environment.
• Sound decision making capabilities and the ability to make decisions, even in absence of consensus when necessary.
• Creative out-of-the-box thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.
• Excellent presentation and communication skills for a wide variety of audiences.
• Excellent interpersonal skills and ability to develop strong relationships with key opinion leaders, customers, advisory boards, and potential or existing business partners.
• Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Primary Work Location
USA NJ - Franklin Lakes

Additional Locations

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