Brand Manager, Marketing
Partner's Healthcare

Site: Mass General Brigham Incorporated

At Mass General Brigham, we know it takes a surprising range of talented professionals to advance our mission-from doctors, nurses, business people and tech experts, to dedicated researchers and systems analysts. As a not-for-profit organization, Mass General Brigham is committed to supporting patient care, research, teaching, and service to the community. We place great value on being a diverse, equitable and inclusive organization as we aim to reflect the diversity of the patients we serve.

At Mass General Brigham, we believe a diverse set of backgrounds and lived experiences makes us stronger by challenging our assumptions with new perspectives that can drive revolutionary discoveries in medical innovations in research and patient care. Therefore, we invite and welcome applicants from traditionally underrepresented groups in healthcare - people of color, people with disabilities, LGBTQ community, and/or gender expansive, first and second-generation immigrants, veterans, and people from different socioeconomic backgrounds - to apply.

Job Summary
The Brand Manager will serve a critical role in establishing the Mass General Brigham brand and supporting the rollout of the brand across all members in the system. As a Mass General Brigham brand expert, this role will manage various aspects of the brand and visual design including the development and management of brand policy guidelines, brand resources, and training, and providing brand implementation guidance to stakeholders across the organization.

Reporting to the Director, Brand Strategy, this individual manages numerous projects, large and small, independently or in collaboration with other members of the Brand & Creative team, the central Marketing and Communications team, leadership, teams across the system, and other external partnerships to advance Mass General Brigham's marketing, communications, and business goals.

Qualifications

• Brand guidelines and training:
  • Develops brand policy guidelines and other resources in collaboration with the Brand & Creative team and brand agency as needed.
  • Manages brand trainings and presentations to a broad range of stakeholders, from the development of the training content to conducting the trainings.
• Brand implementation:
  • Serves as a key brand expert working with stakeholders from across the system, vendors, and agencies, and provides overarching brand implementation guidance for digital, print, and other assets and channels.
  • Leads brand consultation and review of co-branded and other third-party use of the brand, stationery, promotional items, work wear, signage, etc. in collaboration with the brand agency and vendors as needed.
  • Consults on rebrand rollouts including planning and facilitation of brand implementation questions.
  • Manages brand administrative processes including the branding inbox.
  • Provides general support to the development of the system brand by supporting various brand marketing activities. This could include but is not limited to supporting planning, project management, and execution of system brand marketing activities.
• Digital Asset Management:
  • Manages creative assets (including templates, creative files, and illustration, icon, and photo libraries) and workflow processes within the digital brand center in collaboration with the Brand & Creative team.
  • Assists with the brand management system implementation set up and ongoing trainings.
• Use/s the Mass General Brigham values to govern decisions, actions, and behaviors. These values guide how we get our work done: Patients, Affordability, Accountability & Service Commitment, Decisiveness, Innovation & Thoughtful Risk; and how we treat each other: Diversity & Inclusion, Integrity & Respect, Learning, Continuous Improvement & Personal Growth, Teamwork & Collaboration.

Other duties as assigned and the above may evolve considering the needs and goals of our department.

Qualifications:

• Minimum 5-7 years in a similar role with relevant work experience in marketing, working on high-visibility marketing and branding - preferably in a consumer-driven business.
• Bachelor's degree required.
• Works effectively in a fast-paced environment, organizes and prioritizes work, and meets deadlines.
• Excellent organizational and project management skills; uses planning tools and standards to effectively manage clients and projects.
• Excellent written and oral communication skills with keen attention to detail.
• Proficient in the use of Microsoft Office products (Outlook, Word, PowerPoint, Excel) and experience with Adobe Creative Suite (InDesign, Illustrator, Photoshop).

Skills:

• Experience with managing brand guidelines and creative assets (photography, illustrations, and other graphics/art files).
• Highly motivated and team focused with the ability to manage multiple projects and project teams comprising internal and external parties.
• Strong interpersonal skills and a service-oriented approach to effectively communicate, collaborate, and problem solve with cross functional teams and various stakeholders.
• Ability to synthesize and communicate complex ideas with straightforward, sophisticated presentations to all stakeholders including senior leadership.
• Experience with managing vendors/agencies/freelancers including the budget/contracting process.

A combination of education and experience may be substituted for requirements.

Additional Job Details (if applicable)

• Remote position with some onsite, required meetings.
• Possible local travel to Mass General Brigham sites.
• While performing the duties of this job, the employee is frequently required to sit; talk; or hear; use hands to finger; handle; or feel; reach with hands and arms. The employee is occasionally required to stand; walk; and stoop; kneel; or crouch. The employee must frequently lift and/or move up to 5 pounds and occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision and depth perception.
• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Normal office working conditions. The noise level in the work environment is quiet to moderate.

Remote Type

Remote

Work Location

399 Revolution Drive

Scheduled Weekly Hours

40

Employee Type

Regular

Work Shift

Day (United States of America)

EEO Statement:

Mass General Brigham Incorporated is an Equal Opportunity Employer. By embracing diverse skills, perspectives and ideas, we choose to lead. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Mass General Brigham Competency Framework

At Mass General Brigham, our competency framework defines what effective leadership "looks like" by specifying which behaviors are most critical for successful performance at each job level. The framework is comprised of ten competencies (half People-Focused, half Performance-Focused) and are defined by observable and measurable skills and behaviors that contribute to workplace effectiveness and career success. These competencies are used to evaluate performance, make hiring decisions, identify development needs, mobilize employees across our system, and establish a strong talent pipeline.

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