Communications Specialist, Digital Content (hybrid)
Becton Dickinson NA

Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

Excited to grow your career?

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

Our people make all the difference in our success.

The Communications Specialist, Digital Content will be a member of the Corporate Communications team. This position will report to the Senior Manager of Social Media, and will support key corporate communications priorities, build brand awareness, and help us utilize digital media to tell the BD story to customer, patient, industry, employee and prospective employee audiences. The person in this position will be responsible for the production of various types of digital content and will also assist in the day-to-day operations of the social media channels and community management.

This specialist has a passion for digital media, and the rapidly changing landscape that comes with it. This person is a storyteller, strategic thinker and skilled multimedia creator/editor who, working closely with the Social Media Manager, can take ideas from concept to finished, visual product. Additionally, this person will be comfortable collaborating with a variety of teams in a matrixed environment and working in the highly regulated medical technology industry.

Primary responsibilities

• Work with the Sr. Manager and Manager, Social Media, to execute the corporate social media content strategy
• Create engaging graphic, photo and video content with compelling narratives that appeal to diverse audiences
• Ensure alignment and incorporation of brand guidelines and standards in social content
• Assist with day-to-day management of BD's corporate social media accounts, including scheduling/posting, monitoring and community management via our publishing platform
• Assist with organization, management and maintenance of Corporate YouTube page
• Assume ownership of regular metrics reporting for Corporate Social Media channels and campaigns
• Provide content production support as needed to the broader corporate communications team
• Act as a public relations steward in the social media space
• Help team to field company-wide requests for social media assistance and guidance
• Assist with production and distribution of social media team communications, such as a quarterly newsletter

Knowledge, skills and abilities:

• Attention to detail
• Strong understanding of social media platforms, trends and best practices
• Proficiency in the Adobe Creative Suite, graphic design, videography, photo/video editing; experience with photography/videography equipment a plus.
• Ability to be creative while working within the parameters of a highly regulated industry
• Knowledge of current events and industry trends
• Ability to think critically and pivot as needed
• Strong analytics skills
• Excellent verbal and written communication skills
• Organizational and project coordination skills
• Ability to prioritize and manage multiple projects and deadlines in a dynamic environment with frequently changing priorities.
• Ability to adapt to new technologies and software platforms quickly
• Ability to handle sensitive and confidential situations with diplomacy and sound judgement

Minimum qualifications

• Bachelor's degree in Communications, Digital Media, Journalism, Marketing, Public Relations, Business or similar
• Proficiency in the Adobe Creative Suite, graphic design, videography, photo/video editing; experience with photography/videography equipment a plus.
• High degree of proficiency with Microsoft Office Suite (PowerPoint, Word, Excel, Outlook, etc.)
• Internship or employment experience in social media or digital communications is desired

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

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Primary Work Location
USA NJ - Franklin Lakes

Additional Locations

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