Digital Marketing Specialist
Penhall International

Position Description

Overview:

The Digital Marketing Specialist will be responsible for developing and executing digital marketing strategies that support Penhall Company's nationwide growth. This role focuses on a combination of content creation, social media management, SEO, PPC, and email marketing. The ideal candidate will have experience in utilizing WordPress, Google Analytics, Adobe Creative Suite, and MailChimp to drive engagement, generate leads, and enhance brand visibility. This position reports directly to the Marketing Manager.

This will be a 90/10 remote job, 10% being any in-person meetings we schedule or job site visits.

Responsibilities:

Content Creation & Management:

• Develop and manage content across digital platforms, including blogs, website pages, and social media posts.
• Optimize content for SEO to improve organic search rankings and drive traffic.
• Create visual assets and graphics using Adobe Creative Suite for social media, email campaigns, and web content.

Social Media Marketing:

• Develop and execute a social media strategy that aligns with Penhall's brand and targets key audiences in the construction industry.
• Manage company profiles on platforms like LinkedIn, Facebook, and Instagram.
• Analyze engagement and performance metrics to refine strategies and increase reach.

SEO & PPC Campaigns:

• Conduct keyword research, on-page and off-page optimization to improve organic search performance.
• Manage Google Ads campaigns to drive targeted traffic and generate qualified leads.
• Monitor SEO and PPC performance using tools like Google Analytics and generate regular reports on progress.

Email Marketing:

• Create and manage email campaigns using MailChimp, targeting specific customer segments to drive engagement and lead conversion.
• Design email templates and automate workflows to enhance user experience and nurture leads.

Collaboration with Sales & Operations:

• Work closely with Sales and Operations leaders to align marketing efforts with sales initiatives.
• Support the sales team by creating marketing collateral that enhances sales presentations and customer engagement.
• Share lead generation insights and SEO performance reports to ensure alignment with company goals.

Performance Metrics & Reporting:

• Monitor, analyze, and report on key metrics such as lead generation, SEO rankings, website traffic, and campaign performance.
• Provide data-driven insights to optimize digital marketing efforts and improve ROI.

Key Metrics:

• Lead generation and conversion rates.
• SEO performance metrics (keyword rankings, organic traffic).
• Social media engagement metrics (followers, likes, shares).
• Performance of email marketing campaigns (open rates, click-through rates).

Position Requirements

Qualifications:

Experience: Minimum of 5 years of experience in digital marketing, with a focus on content creation, SEO, PPC, social media, and email marketing. Experience in the construction industry is a plus.

Education: Bachelor's degree in Marketing, Communications, or a related field.

Skills:

• Proficiency in WordPress, Google Analytics, Adobe Creative Suite (Photoshop, Illustrator), and MailChimp.
• Strong knowledge of SEO best practices.
• Experience with PPC advertising, including Google Ads.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Bonus Skills: Graphic design experience and the ability to create short-form video content for social media and marketing campaigns.

Position Instructions

Since 1957, Penhall has been the premier provider of concrete services to the United States and Canada for a wide variety of industries. It all began with Leroy Penhall's realization of an opportunity during Anaheim, California's "Orange Grove Development Boom" of the 1950s. He purchased his first gas-powered diamond saw, which allowed him to carry out concrete work with accuracy and speed. Penhall has since grown to offer a comprehensive selection of concrete services, including scanning, cutting, sawing, breaking, and removal.

Equal Opportunity Information

Penhall Company is an Equal Opportunity Employer. Penhall Company encourages qualified females, minorities, veterans, disabled persons to apply.

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