Marketing & Events Coordinator
Delta Star

At Delta Star, growth meets innovation as we supply one of life's most basic needs - electricity! From being part of the first and largest electrification projects, to now being core to our nation's grid and infrastructure, we are the largest American-owned manufacturer of medium power transformers in North America and the premier manufacturer of mobile transformer substations.

Company Info

Delta Star provides power solutions for utilities across North America. This includes the manufacturing of medium-power transformers, mobile transformers, mobile electrical substations, trailers, and unitized substations. We offer power transformers for utility applications including power and distribution, transmission voltages, system ties, and automatic voltage regulations, as well as industrial applications. Delta Star also provides comprehensive engineering, testing, maintenance services, and parts for any transformer manufacturer through our Field Service business unit, ensuring our customer's transformers and mobiles maintain peak performance.

Purpose

The Marketing & Events Coordinator is responsible for supporting the planning and execution of marketing campaigns and initiatives to promote DELTA STAR, its products, services, and industry achievements. This role will work closely with the Sales & Marketing team to ensure effective customer-centric marketing. This position reports directly to the Marketing Manager.

Main Responsibilities

• Drive customer engagement to new levels by seeking out ways to create innovative, custom, and one-of-a-kind experiences in positive and human-centered ways.
• Promote the company's products and services to existing and prospective customers through the strategic use of events, daily onsite interactions, community and industry engagement.
• Support the DELTA STAR marketing efforts to promote Products & Services, manage tradeshows and events effectively, and strengthen customer database.
• Assist in the development, implementation, and execution of marketing campaigns through promotional material, tradeshows and events, and customer-centric marketing efforts.

Specific Duties

• Support event planning and on-site execution, from concept to completion, of corporate events, trade shows, and visitor site tours.
• Manage and track community and industry information to ensure all details are correctly communicated on marketing assets and collateral.
• Maintain marketing tradeshow and event inventory, to include but not limited to; ordering, receiving, cataloging, stocking, and shipping required items to and for internal/external stakeholders.
• Manage the inventory of collateral materials and promotional items; ordering as needed.
• Audit all marketing channels and assets (websites, interactive maps, collateral, signage, community and industry listings) regularly to assess if accurate information is represented; evaluate and implement needed updates.
• Collaborate with and support internal stakeholders, both inside and outside the Sales & Marketing department, to ensure events achieve company, department, and marketing goals.
• Research and identify trade shows for potential attendance and develop an execution plan.
• Coordinate special events that will positively influence public opinion or promote products, services, or ideas of the company.
• Establish relationships with industry associations and event/trade show teams.
• Track prospect and customer engagement to measure the effectiveness and ROI of each event.
• Serve as a DELTA STAR ambassador at all on and off-site events and functions.
• Performs other duties as assigned.

Education & Experience

• Bachelor's degree in Communications, Public Relations, Marketing, Business, or related field.
• A minimum of two (2) years of work experience in marketing, public relations, communications or in a field related to the company.
• Previous experience with tradeshow or event planning is a plus.

Knowledge, Skills, and Abilities

• Exceptional interpersonal skills; experience developing strong working relationship with internal partners, third party vendors, and customers.
• Ability to interface seamlessly with a global, multicultural team, with excellent collaboration skills, culturally sensitive, and can adjust to communication style to various audiences.
• Ability to regularly lift up to 30 pounds without assistance.
• Ability to climb stairs.
• Ability to travel to event location specific to each program assigned.
• Demonstrate event planning and event management best practices.
• Experience working in a fast-paced environment and track record of successful execution of multiple events with competing priorities.
• Exceptional program, project, and time management skills.
• Highly organized, detailed focused, results-driven, accountable with the ability to handle stress and last-minute, urgent requests.
• Consultative approach to questions, concerns, and issues.

Travel Requirements

• Travel requirements (15%)

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

AAP/EEO Statement

Delta Star is an EEO/Affirmative Action Employer and does not discriminate based on age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability, or any other legally protected status.

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