The Proposal and Marketing Manager will be responsible for coordinating the development, submission, and review of business development proposals for the company. This role will partner with various internal teams, including sales, operations, marketing, consulting, and legal, to ensure the creation of high-quality, timely, and compliant responses to RFPs, RFQs, and RFIs.
In addition to proposal management, this position will also support a variety of marketing initiatives when proposal volume is low, contributing to the overall success of the marketing department.
ACTIVITIES/TASKS/SCOPE
Proposal Management (Primary Focus):
- Coordinate and manage the full proposal life cycle, from the initial receipt of proposal requests through to the final submission and delivery.
- Lead go/no-go meetings, kick-off meetings, and other meetings as required.
- Lead generation and company branding.
- Collaborate with cross-functional teams (sales, operations, consulting, marketing, service, legal, etc.) to develop and package comprehensive, compliant, and compelling responses to business opportunities.
- Analyze costs, risks, and benefits associated with proposed contracts, and prepare proposals as needed.
- Ensure proposals meet both client requirements and internal standards, including compliance with submission guidelines and internal quality controls.
- Create well-designed graphics, write/edit, proofread, format, maintain version control, and ensure compliance to both submittal guidelines and internal organizational and brand standards.
- Manage version control and deadlines for all proposals, ensuring timely submission and communication of key milestones to relevant stakeholders.
- Maintain repositories and databases of project experience and approved content for proposals, making updates as necessary.
- Communicate with team members to ensure milestones are met, proposals comply with requirements, and critical tasks to win bids are understood and addressed.
- Write and maintain professional CVs for all team members, ensuring up-to-date, accurate, and tailored profiles are available for proposals and marketing purposes.
- Support general marketing initiatives when proposal volume is low, including content development, campaign management, and digital marketing efforts.
- Assist in creating marketing collateral such as brochures, presentations, email campaigns, and social media content to promote the organization's services.
- Support brand visibility and winning new business.
- Participate in organizing and supporting corporate events, trade shows, and webinars.
- Monitor and report on the effectiveness of marketing activities, using insights to improve future campaigns.
- Assist in updating and maintaining the company website, ensuring the content is relevant and aligns with business goals.
- Collaborate on branding and messaging initiatives to ensure consistency across all marketing and proposal materials
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3-5+ years of experience in proposal management, marketing, or a related field, preferably within a consulting, government services, or other service-oriented industry.
- Strong project management and organizational skills with the ability to juggle multiple priorities and deadlines.
- Excellent writing, editing, and proofreading skills.
- Proficiency in Microsoft Office, Adobe Creative Suite (InDesign and Photoshop), and CRM/marketing tools.
- Strong interpersonal skills and the ability to work cross-functionally with multiple departments.
- Experience leveraging AI tools for proposals preferred.
- Excellent written and verbal communication skills, ensuring clear and effective interactions across teams.
- Possesses a proactive mindset with a strong sense of initiative, capable of identifying and addressing tasks independently without requiring direct instruction.
- A hard worker with an exceptional work ethic, always looking for ways to add value and help the team.
- Driven and resourceful, constantly seeking to improve processes, solve problems, and ensure the best outcomes for the firm.
- Analytical thinking and strategic planning.
- Attention to detail, especially in high-pressure situations with tight deadlines.
- Strong ability to manage multiple projects simultaneously, with excellent time management and prioritization skills.
- Creative problem-solving skills with the ability to adapt to shifting priorities.
- Ability to work both independently and as a key liaison within a collaborative team.
- Proficiency in graphic design and layout software (e.g., Adobe Creative Suite) for proposal graphics and marketing materials.
- Familiarity with digital marketing tools and platforms, including content management systems (CMS), social media, and email marketing tools.
The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Sitting, standing, and walking.
- Infrequently lifting to 25 pounds.
- Infrequent overhead lifting to 10 pounds
- Bending, climbing, and stooping.
- Long hours involving overtime and weekends (infrequently).
- Keyboarding/typing.
- Ability to read effectively from a computer screen and/or a paper copy.
- Ability to handle a large volume of work and perform multiple tasks in a fast-paced environment.
- Works in an office environment.
- Potential for extended travel.
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